Traditional Haat Bazaar in Ranchi: Never Vanishing, Ever Growing (Part-II)

A local market in the City of Ranchi, Jharkhand which is unique, one of its kind; a twice weekly gathering, which brings together the people and their exceptional merchandise from different small villages in the State. The source of livelihood for many, a family affair for few, now a part of everyday life of the people at Dhurwa, Ranchi.

Let’s peek into the Shalimar Bazaar in Ranchi.

Modern Retailing

Desi Pure Commodities | Growing and Modern Needs of People | Low Cost Products Locally Manufactured | Easily, Conveniently Procured | Affordable by Low Income Group

Sabun | Soaps

A shop selling locally manufactured soaps, detergents and phenyls.

Selling Sabun

Along with it are the other known brands like Tide, Wheel, Nirma which shows how even the Modern day brands have made their way into Shalimar. The soaps have a variety of ranges like lime, karanj, etc.

Munihari | Beauty Commodities

Like all the stores in the world, even Shalimar caters exclusively to women folk. This particular shop has products like nail paints, threads, safety pins…. and all the necessary items that a lady would need.

Selling Munihari

I had a temptation to pick up many things from this place.

Steel Utensils

Utensils, Knives, Hammers, Kitchen, Garden and Hardware equipment all are available at this place.

Selling Utensils

The products are made of Iron and Steel, easily procured since Jharkhand is the wealthiest when it comes to minerals. Cheap and best available quality, this shop is even preferred by my mother for kitchen tools. Some products you thought were extinct, you will find it here, like the cow bells which i bought for less than half price of what I had got in Jute cottage.

Shoes, Bags and Clothes

These shops that have come up in the recent years have also made their way into the Shalimar Bazaar.

Selling 4.	Shoes, Bags and Clothes

The best of display and visual merchandising to compete with the neighbouring shop and attract the maximum number of customers, this format is a must see for any Retail Person.

Read the part – III

Usha Kiran Barla

Usha Kiran Barla

Born and brought up in Bokaro Steel City, she is a graduate in Apparel Production from NIFT, Bangalore. She is currently pursuingpost graduation in Design for Retail Experience at NID, Bangalore.
Apart from studies, she likes cooking, photography and shopping.
Usha Kiran Barla
Usha Kiran Barla

Written by

Born and brought up in Bokaro Steel City, she is a graduate in Apparel Production from NIFT, Bangalore. She is currently pursuing post graduation in Design for Retail Experience at NID, Bangalore. Apart from studies, she likes cooking, photography and shopping.

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